The 8 Most Important Basics of an Elevator Pitch


The “up” button glows orange as you wait. You can hear its motors moving as you watch the lights descend from floor 10, then 9, then 8… then a loud a clunk when it hits 1. The elevator doors slide open, and you walk inside. And just when you think you’re riding solo to floor 12, someone else jogs up, asking you to hold the door and then to please push 11.

This is your chance. Will you take it?

OK, so it probably doesn’t happen in an elevator most of the time, but it could. Are you prepared to deliver your business pitch whenever the opportunity walks inside?

We asked the Young Entrepreneur Council (YEC), “What is the most important question I can ask myself when coming up with an elevator pitch for my business?” Use their answers to help you get ready for your big moment:

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